January 29, 2008

YouBama and the citizen-generated campaign

I'm loving Google Reader these days. I can consume blog posts, podcasts and video much more quickly and easily than ever before -- and that makes me happy.

This past week, I've been able to enjoy sharing and receiving shared items with friends who are also rocking Reader within the interface. I can see the appeal of Google's approach to social networking and bookmarking.

Your email address book is effectively your network. Your shared bookmarks become a living stream of of your online consciousness.

Facebook may aspire to become our primary online destination -- the recent releases of Facebook apps into the Web at large is a major step in that direction -- but Google's communication and productivity apps are beginning to be linked in ways that reveal the wisdom of the crowds in new ways.

All that aside, I discovered YouBama today through my RSS feeds and TechCrunch's post... I'll be watching those feeds too now.

Online video just gained has yet another outlet, one independent from the campaigns, that just received an avalanche of coverage from Tech Crunch's coverage.

YouTube still dwarfs this site, of course, along with the rest of the mainstream media.

Nonetheless, it's noteworthy to see how much control the campaigns have now lost over "the message" -- and how enabled we have all become in sharing our own opinions.

Democracy is going P2P.

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