He's one of the better bloggers on the planet, as well as the other half of the blogosphere's most famous couple. Jason Kottke posted some simple rules for "How to Blog" today, expanding upon the precept that Seth Godin lays out here. I'll see if I can apply them here and elsewhere.
The following is Godin's guide (by "sends" he means "posts," which of course is more or less the same thing these days with the advent of RSS on blogs.
No one "sends" an idea unless:
a. they understand it
b. they want it to spread
c. they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
d. the effort necessary to send the idea is less than the benefits
No one "gets" an idea unless:
a. the first impression demands further investigation
b. they already understand the foundation ideas necessary to get the new idea
c. they trust or respect the sender enough to invest the time
Something to chew on.